Google Nexus 7 “Curious” from Obsidian on Vimeo.

The trend of selling consumers an experience, rather than the actual product alone is rising.  Consumers are better informed these days, and seem to be increasingly aware of the numerous ads promoting the practices ridicule, intolerance and superiority against another brand. Despite prices and brands, consumers want a better experience and may be willing to try new products even though they already have their own preconceived notions. Google puts this bit of wisdom to use with its By ASUS. Click link to visit site in new window. Nexus7 commercial entitled ‘Curious’.  The experience they are selling is of course happiness, but with a focus around a family home environment between a mother and her daughter.  Though one cannot simply buy happiness, companies want consumers to add the companies’ products to their arsenal in your pursuit of it. Let’s take a deeper look at the conscious and subconscious messages behind, ‘Curious’.

iJerk™ Meter: LOW – Excellent use of Personae, experience driven. Continue Reading