Make It Happen: Marketing to the Infovore, the Discouraged and the Self-Centered Consumer.
Google Chrome’s new ad displays perfect use of a few Neuromarketing tactics. The two overwhelming traits of most consumers, (1) They love to learn something new, i.e. Infovores, (2) Consumers are self-centered. Since it’s origins, Google has focused on portraying the image of their company as the “Good Guys” or known as “We are not Apple or Microsoft”. Though in reality, there are no good nor bad guy companies, their actions in public and behind closed doors are always a concern of consumers. One way to regain consumer focus back on themselves, is to sell them an experience they may need or crave. This wonderfully edited commercial , with many known and unknown faces, conscious and subconscious cues; received many positive feedback instantly on Youtube.com, and only a few negative remarks. I for one was interested in how the individual internet clips, surprisingly, was not all talking about what Chrome’s commercial was making it appear to be. I felt a little deceived and frustrated by this, and there was no small print for disclaimers. Let’s take a look at possibly why?
iJerk™ Meter: MEDIUM – Moderate use of subconscious messages and cues; implied better life.
