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Friends,
The following countdown list is intended to be slightly humorous (though I am no comedian), but also to be a tool to help you or those you care about. This is not intended to start a finger-pointing, name-calling, witch hunt of those whom exhibit iJerk® behaviors. If you or anyone have or are displaying any of these signs, do not freak out. As always, if there are any underlying issues that need to be addressed, consult a Mental Health Professional.
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Nexus 4 Live in the now from Jeffrey Da Silva on Vimeo.
Once again, instilling the belief that most of today’s problems can be solved by a device in hand, Nexus 4 is here. For the most part, I liked this commercial; Google took a page from Windows Phone’s Playbook. The overall composition was easy to follow and simplified with believable characters with a sense of location and purpose. The ad displayed seemingly real life scenarios of how the device is to be used along with the Google Now features. Still, I noticed the conscious and subconscious cues aimed at persuading me to buy the device. The personae in the commercial were mere reflections of young, brunette, single/married and metropolitans/hipsters, who would be lost without there phones.
Even so, the constant dependency of staring down at our mini screens still bothers me. Since most mobile device owners are already in a transient state when it comes to their mobile devices, Nexus 4 tries to act as a utilitarian companion. Clearly the motive of Google Now is for mobile users to unquestionably, “Live in the Now”. Could this be Google’s response to This will take you to an old article within this site. Windows Phone claims from years ago , that people are captivated to mostly hedonic tasks when it comes to their mobile phone? Since almost all big brands are adapting the “Now” movement, it reminded me of the old Sprint Now Network commercials, when they were the first to have 4G.
iJerk™ Meter: LOW -False sense of security in a phone; clever use of Personae, light usage of logical fallacies.
However, do we really know what they mean?
This year in tech, there were tons of ‘buzzwords’ and ‘buzzterms’ used from media personalities and professionals all the way down to the layman. If you happened to skim through a blog or overhear someone’s conversation, your eyebrows may have risen, your mouth began water, or your body may have even cringed. You may have seen them in ads on the web, television or word of mouth through a trusted source. I for one was humored, annoyed and possibly intrigued by a select few buzzwords took a further look into what they really mean and why they were named so…uniquely.