Hello Everyone!

I’m first and foremost, a consumer; we all are.  We are the final users of products generated in a social system. Until this is realized, I believe that we all cannot truly see the big picture of our roles in society and how we are heavily influenced on a daily basis.

By day, I am an Artist with a background in Neuroscience/Neuromarketing, Information Technology and Behavioral Studies.

I want to bring awareness of tactics that are being used to influence our thoughts, minds and behaviors as tech consumers, but also give insight as to how a certain subset of consumers are being exploited by them.  Thus facilitating and rewarding addictive, compulsive and other unhealthy behaviors which have become seemingly accepted behavior in our society.  “According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it.” – Roger Dooley, Author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.