Frame 00:00 – Location and time.

Influence Tip:  Establish a believable setting and environment.

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Frame 00:02 – Mother preparing lunch in the kitchen, Phone near by.  A play with colors and background.

Influence Tip:  Have your customer see your product in their environment.

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Frame 00:03 – Mother picks up phone and music builds tension and releases as she unlocks phone.

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Frame 00:04 – Checking time and traffic before next appointment.

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Frame 00:06 – …And the weather.

Influence Tip:  Show them how it can be used, as simplified as possible.

Though unsightly, be sure to ad disclaimers to avoid confusion and dishonest appearances.

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Frame 00:08 – The young and still attractive mother shouts, “It’s going to snow today!”.

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Frame 00:10 – The imaginative Google Child…this time, its a boy pilot
(Different than the Girl Astronaut in Nexus 7: Curious).
Kid responds, “SNOWWW!!”

Influence Tip:  People respond better to baby faces, mostly on children;

but in some cases adults and products may have the same qualities.

***

Frame 00:11 – Another location, 3 hours behind the last (Time Zone difference).  Assuming the weather is also different.

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Frame 00:12 – Woman frantically runs in an almost Cinderella urgency as if she may be late for an event.

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Frame 00:13 – Hipster/Musician stops to check her phone in the middle of running.

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Frame 00:14 – She checks her phone.  She’s about 18 minutes away from her destination.
Current location is displayed.

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Frame 00:16 – She checks for the weather too? This is becoming a pattern.

It appears that a train departure is at 1:44 PM, but that is pretty hard to tell.

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Frame 00:17 – She then continues her frantic run in high heels. Multi-talented indeed.

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Frame 00:18 – She rushes into the train just in time.

She could have made it even if she didn’t stop to check her phone.

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Frame 00:18 – She wanted to catch the same train as her hip musician friends?

Cutting it pretty close.  Is this phone for people who have no sense of time?

As an unwritten rule, arrive half hour to an hour early so you won’t be late.

***

What do I mean by Highly Marketable? Well, we know what marketing is really about.

Some stats: Interracial couples in America, according to the Click to see the stats. U.S. Census Bureau and I know, its Wikipedia, just double check the references; nothing to be scared about. Wikipedia (Be sure to cross reference the sources).

Frame 00:22 – Again, this scene is happening simultaneously to the one mentioned before, just different time zone.

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Frame 00:24 – We see the attractive, yet distraught looking couple, immersed in their phone for directions.

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Frame 00:25 – This is why the were distraught, they were actually very hungry. Possible reservation.

Still…didn’t they Google map this before they left the house?  Another pattern is presenting itself.

—

 

Frame 00:28 – They make it to their destination, Blue Ribbon.

Which appears to be an actual restaurant on 97 Sullivan street in New York.

***

How many times have seen or been in this position.  You are far away from home or in another country and cannot speak the language.  This is not a scene from the move, Taken, its another situation where you may be helpless without a translator on your phone.

Frame 00:29 – The same time, but in another county, Paris.

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Frame 00:31 – Two American Girls at a marketplace at night.
Their body language almost screams, “I’m a tourist”.

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Frame 00:32 – The two girls, see something they think is a vegetable.

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Frame 00:32-2 – Whoa!  I haven’t seen that animal since the early sea life books from childhood.
Of course the American girls have no idea what that is, right?

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Frame 00:36 – They ask their phone to translate for them, the word “vegetable”.

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Frame 00:39 – The handsome man tells them that it is a fish, not a vegetable.

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Frame 00:41 – They decide that they really aren’t in the mood
to digest something that looks like that, so late at night.

Then, to wrap up the story and bring it all home or to close, we see a busy American father.

Frame 00:42 – Another white screen that gives our mind a rest

and notification of another story.

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Frame 00:43 – An early to mid 30’s male gets into the back of a Japanese taxi cab

and checks his phone.

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Frame 00:45 – He checks his phone and it appears that he is supposed

to “Hangout with Ben”.  Soon he will need to catch his flight number 18.

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Frame 00:47 – A closer shot, more focused on, “Hangout with Ben”.
So the question is, who is Ben?

—

Frame 00:48 – Now we see a familiar Chicago color pallet, and the face of the guy

who was in the back seat of a taxi in Japan.

“Dad, guess what!”

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Frame 00:49 – This must be Ben.  He tells his father…
“It’s snowing!!!”

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Frame 00:53 – …Finally, we are left with a lasting statement meant to inspire faith in the product.
Once this claim, as vague as it is, is made; consumers may have high expectations.

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Frame 00:54 – Influence Tip: Establishing the Nexus 4 (device) and the magic (the how).

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Frame 00:56 – Influence Tip: Also subconsciously remind the consumer of the solutions you provide.

The dark and colorful products on a white background,

subtle animations help to facilitates complete attention.

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Frame 00:59 – Influence Tip: But draw there attention to the main product you want them to be fully aware of.

Hopefully leaving them with a feeling of assurance and the urge to try and buy.

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Frame 00:59-2 – Even though they may have seen your brand throughout the whole ad,

remind them once again who you are and where to find the product(s).

If those claims can be spun to become a fact in the mind of the consumer, this ad was a success.

***