This whole season, Best Buy has come out with humorous, yet mostly poor, ads with the goal of trying to appeal to the “The Exploited Consumer”. They have tried to tackle both Apple, Samsung, and other tech searching customers to their chain of stores, illogically promising to have an edge on Santa. So many things are so wrong with these commercials if you consider morality or ethics, but…They have reached the targeted “Exploited Consumer”, in this case the variant of the mom. In this case, trying to make customers feel so empowered by Best Buy, that they trump someone who is not even alive anymore, Santa. If you still say that there is nothing wrong with that, then my view is, “but why be a snob about it?”. Most customers feel the need that they are better and superior than other tech brand users, which is also a fed illogical illusion they so crave. Not just Apple customers these days, but more companies (like Samsung) are trying to create the same kind of customers for their brand, an illogical war of who is better than who based on the brand you choose. People have the right to think what they want and love what they want. Is it still harmless when it is at the expense of another?
Is there any shred of respect within your being? This year, seemingly ridiculous marketing ads has reintroduced us to “Christmas in July” to Besting Santa at buying gifts for the Holidays. Are you so unhappy with your life that you need to feel better than someone else for a quality that is just a status symbol? Human nature says, “Yes”, sadly. They would not put our these commercials in the first place if they did not already have research that supported that the many factors of these ads were stimuli into the human mind, the part of the mind that is often referred to as the primitive part of the brain. (salesbrain.com)
iJerk™ Meter: HIGH -Ridiculing others; information manipulation.
Best Buy-The Place to Get Apple Products: Pulled off the air
Case A: Best Buy pulled their first ad they showed all over TV and Internet where you can buy Apple products their. It depicted a mom who bought all Apple products for her family and the Best Buy employee whispers in her ear that she is now giving better gifts than Santa. I hope not precious kids that live the Holiday illusions of Santa are awake during these times, if so, another childhood’s innocence have been robbed by they media again. I got this video from a YouTube User by the name of “appleinsiderdotcom”who had the only copy left. The quality isn’t that good, but still gives a great depiction.
1: Believe you have truly accomplished a lot in life by being able to afford Apple Products (or any other tech-related status symbol). Oh yeah, and have that expression on your face as the mom in the video preview (cocked back to the left, “haha” expression). Be sure to disrespect those who do not agree with you too.
“Game On, Santa”: Gifts Under $100 At Best Buy
Case B: Can you catch the Elitist message in this one?
2: I won’t take it, give it to my dog, he’ll take anything. Be ungrateful and remember that Christmas is about who gives better gifts.
“Game On, Santa”- Mom Finds a Convenient Way to Shop.
Case C: Look Closely
3: Mock all those who oppose you in gift giving and trash the decorations that you get your husband to put up for you that almost killed him. Lol!
“Game On, Santa” with Verizon and Best Buy
Case D: Another one,…
4: ‘Tis the season to taunt people via texting, instead of face to face. Wait…neither one is best, but to be upfront at least gives someone the opportunity for them to…bash your face in. Lol!
“Game On, Santa”- Dad Gets New LG TV
Case E: Another one…
5: It’s harder for your husband to use your Christmas gift to cheat on you when it keeps him on the couch. haha
Santa using Siri on the iPhone 4s: Great Commercial
Finally. Now, this commercial is the only one I give respect to because there is no sign of, “Another way to be an Elitist Snob”. It depicts a Santa Character using Siri on the Apple iPhone 4s for his problems. The message here is if Santa can find some use out of it, then you can too.” Yes, another illogical approach, but the customer understands one thing. Siri can possibly help me with things I do not know. This gets the customer in to buy the product and try it out for themselves.
